Pricing
Clear Pricing
We show you every fee upfront. If it’s not on the screen, it’s not in the bill.
Daily Rental Pricing
Vehicles are priced per day.
The daily rate is the anchor. It’s visible everywhere pricing appears.
Example
$79 / day
Daily rate is shown clearly — no bait-and-switch.
Intent
Pricing is simple.
No hidden add-ons later.
The daily rate is always visible before you book.
Estimated Total Cost
You never have to guess your total.
Estimated totals include rental cost, taxes, and fees (if any).
Example
Est. total for 3 days: $245 (incl. taxes & fees)
Car Cards
You see a clear estimated total before you click in.
Est. total for 3 days: $245 (incl. taxes & fees)
Car Detail Pages
Your estimate is tied to your selected dates and options.
Est. total for 3 days: $245 (incl. taxes & fees)
During Booking
Totals stay visible so you never have to guess.
Est. total for 3 days: $245 (incl. taxes & fees)
Protection Plans
Almighty Protection Plans
Pick the option that matches your comfort level — and watch your total update immediately.
Almighty Protection Plans
Toggle protection during booking and your estimated total updates immediately.
Not selected
Estimated Total
Est. total for 3 days: $245 (incl. taxes & fees)
Example shown for clarity — your actual totals are calculated from your selected car and dates.
Why this matters
No forced insurance.
No confusing upsells at pickup.
You can see exactly how protection affects your estimate while you’re booking.
Deposits
Deposits are clear and upfront.
If a deposit applies, you’ll see it before you book — and it’s explained clearly.
What to expect
Deposit exists (when required).
Deposit amount is shown clearly before payment.
Members may qualify for discounted deposits.
No gotchas
No surprise deposit changes at pickup.
No unclear “hold” language — we explain what’s happening.
Rules That Affect Price
If it affects cost, we say it upfront.
Under-25, mileage, and late returns are explained clearly — not buried in fine print.
Under-25
Drivers 21–24 are allowed.
Any extra cost or requirement is explained clearly — not hidden.
Mileage
Mileage limits are stated.
Any overage rules are explained upfront.
Late Returns
We explain what happens if you’re late.
Additional charges are calculated clearly — no vague penalties.
What’s Not in Pricing
No surprise pickup fees.
We don’t add unexplained service charges or fine-print math.
- No surprise pickup fees
- No unexplained “service charges”
- No fine print math
- No “counter upgrade” pressure